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A look back at leading trends of the time.
December 22, 2017
By: Melissa Meisel
As we approach the new year, the household and personal care industry has much to be thankful for during Holiday 2017. Business is booming and a variety of innovations are launching daily in the marketplace. Here's a look at some prevalent trends: Indie Beauty Recent acquisitions of 2017 include makeup brand Mineral Fusion as well as Colgate’s professional beauty additions. Milk Makeup got an investor and Estee Lauder is seeing success with its Too Faced and Becca buys, as seen in a Q1 financial report. Check out our new column, Indie Inc., and listen about top trends in this Happi podcast with Influenster. Wellness Gwyneth Paltrow’s Goop products and information hub are hot right now as well as nutraceutical beauty drinks like Dirty Lemon. Next-Level Makeup Brands such as MAC Cosmetics are capitalizing on shimmery lips while nail lacquer companies such as Essie are celebrating geometric designs with pops of color. Think 90s for inspiration – see Fall 2017 looks here and here at NYFW for ideas! Global celebrity makeup exert Pat McGrath also launched a line this past year with much acclaim. Portability Wipes, sprays and other on-the go-beauty items – like these suggested by Birchbox – are ideal for the athleisure set. In fact, it is reported that the wipes market will hit $1.9 billion by 2021, as reported in Happi. Technology Apps and devices are a staple in the industry now! For example, YouCam is at the forefront with a recent Estee Lauder rollout and a Google award. Read more about this burgeoning topic in the February edition of Happi. What’s next for 2018? Find out in the pages of Happi and online at happi.com!
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